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feedback loop


cotton hand towels, stitched to form continuous loop, aluminum ladders

overall dimensions vary with installation

The infinite scroll created by phone designers allows for a 'seamless experience’, a desirable never-ending news feed of social media.

The hours spent receiving this feed, which advances with interaction, triggers repeated dopamine hits leading to addiction. It is sometimes known as a social-validation feedback loop. 

We feast with our eyes, rather than our brains, experiments show. Do phone designers turn human behaviour to their advantage?

Feedback Loop, a site specific installation made from cotton hand towel, the kind still found in municipal buildings and public places such as schools and hospitals uses the existing architecture of the building to allow ribbons of intense blue to endlessly and relentlessly loop through space.